Gone West – “What Could’ve Been” (Official Music Video)

Roles: Editor, VFX Artist
Client: Gone West / Triple Tigers Records
Project Type: Music Video
Industry: Country / Americana / Storytelling

I edited and created visual effects for Gone West’s “What Could’ve Been” music video—a narrative-driven piece woven with layers of emotion and visual storytelling. The concept featured memory flashbacks appearing inside mirrors throughout the scenes, requiring meticulous VFX compositing and precise timing to support the emotional pacing. My role was to cut the story together and bring these symbolic moments to life through seamless visual effects integration.

A visually poetic take on reflection and longing, this music video blends narrative editing with symbolic visual effects. I was responsible for the full edit and mirror-based VFX work, turning ordinary reflections into windows into the past.

“What Could’ve Been” – Official Music Video

This video deconstructs the VFX process behind embedding flashback scenes into mirrors, including:

  • Motion tracking

  • Rotoscoping

  • Compositing memory flashbacks

  • Lighting and color matching

  • Seamless transition blending

Each mirror becomes a memory trigger, showing characters confronting the weight of what could’ve been.

Placing the Past Inside the Present

Here’s a look at before and after frames comparing the raw footage with final VFX applied. Each visual element—from subtle reflections to complete memory overlays—was crafted to feel invisible yet emotionally impactful.

Visual Effects – Before & After

Project Name: Gone West – “What Could’ve Been”
Client: Gone West / Triple Tigers Records
My Role: Video Editor, VFX Artist
Tools Used: Adobe Premiere Pro, After Effects
Director: Patrick Tracy
Distribution: YouTube, Broadcast, Streaming Platforms

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