Kelsea Ballerini — Burn The Baggage
Roles: Video Editor | Sound Designer
Industry: Commercial | Branded Content
As the editor, sound designer, and colorist for this branded campaign promoting Kelsea Ballerini’s “Burn The Baggage” candle collaboration, I crafted a cinematic visual experience centered around emotion, atmosphere, and sensory storytelling. Inspired by themes of heartbreak, healing, and personal growth tied to the fragrance release, the piece blends moody pacing, textured sound design, and warm cinematic color to create an intimate and elevated brand film.
Cinematic commercial edit created for Kelsea Ballerini’s “Burn The Baggage” candle campaign. Full video editing, sound design, and color grading focused on emotional storytelling, luxury product visuals, and immersive atmosphere.
The edit was designed to move fluidly between product beauty imagery and emotionally driven visual moments, allowing the candle’s identity and message to unfold naturally through rhythm, tone, and visual texture. Sound design played a key role in shaping the emotional weight of the piece, layering subtle ambience, transitional elements, and tactile details to enhance immersion and reinforce the campaign’s reflective tone.
Commercial Edit
Want branded content that feels real and looks cinematic?
Let’s collaborate on emotional, human-centered brand films that connect story with purpose.