Lily & Madeleine – “Just Do It” (Official Music Video)

Roles: Video Editor | Colorist
Client: Lily & Madeleine
Project Type: Music Video
Industry: Music / Entertainment

For the official music video of Lily & Madeleine’s "Just Do It," I crafted the edit and color grade to complement the intimate, reflective tone of the track. The video’s pacing and visual mood were carefully shaped to elevate the storytelling while letting the performance shine. Using warm tones, subtle contrasts, and a cohesive color language, this project embodies a quiet elegance that mirrors the song's spirit.

A graceful and minimalist visual narrative edited and colored to amplify the emotional texture of Lily & Madeleine's performance.

Final Music Video

Director | Laurel Cohen
Producer | Grace Hahn
Director of Photography | Lauren Guiteras
Editor/Colorist/AC | Brandon Schrichten
Makeup | Katie Baker

This section provides a look at the transformation from raw footage to final color, focusing on skin tones, ambient warmth, and subtle film-inspired contrast.

Color Grading Breakdown – Before & After Gallery

Each color was pulled from different moments in the video to build a moodboard-style visualization of the grade. This subtle yet impactful palette reinforces the visual tone of the music and narrative.

Hero Stills + Color Palette

Project: Lily & Madeleine – “Just Do It”
Client: Lily & Madeleine / Asthmatic Kitty Records
Role: Editor, Colorist
Color Platform: Premiere Pro, DaVinci Resolve
Director: Laurel Cohen
Deliverables: Final Music Video

Let’s Work Together

Whether you're crafting a music video, reel, or branded piece—color and editorial rhythm matter. I bring narrative sensitivity and technical precision to every project.