Indian Motorcycles – Brand Ambassador Series

Roles: Video Editor | Colorist | Sound Designer
Project Type: Branded Episodic Series
Client: Indian Motorcycles
Industry: Automotive / Lifestyle / Documentary

I edited this 5-part episodic brand ambassador series for Indian Motorcycles, designed to highlight the diverse individuals who embody the spirit of the brand. From a female flat track racer to a custom builder transforming production bikes into one-off racers, and even a turn-of-the-century electric-converted Indian, the series shows how Indian’s legacy connects with a wide range of modern riders. I was responsible for the video editing, color grading, and immersive sound design, crafting emotionally resonant, visually bold short films that bridge tradition with innovation.

This project required balancing authentic human storytelling with a bold brand identity. My role covered every aspect of post-production, including:

  • Editing each episode to highlight personal journeys and lifestyle appeal

  • Sound design to enhance engine textures, ambient realism, and emotional tone

  • Color grading to unify the visual identity across vastly different locations and subjects—from desert tracks to workshops and historical archives

Telling Real Stories with Cinematic Precision

The SuperTwins class has presented an all-new challenge for AmericanFlatTrack Singles' most winningest rider, Shayna Texter-Bauman. Shayna joined us as the third member of the Indian Motorcycle Wrecking Crew in 2022 – alongside her husband and two-time SuperTwins Champion Briar Bauman. This is her journey.

Produced by DicEMagazine

Directed by Scott Toepfer

1st AD by Autumn Spadaro

Cinematography by Scott Toepfer & Samson Hatae

Post Production by Brandon Schrichten

Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship.

This is Randy "Detroit" Hayward and his incredible 1929 Indian 4. Randy converted this motorcycle to run on ELECTRIC power, hence the name, THE ENDIAN. With help from some friends and some secret wizardry, they created the coolest EV on the planet.

Produced by #dicemagazine

Director/DP Scott Toepfer

Edited by Brandon Schrichten

For more information, visit: https://www.indianmotorcycle.com/en-us/

Welcome to Part 1 of the journey that is; THE RT-4/13.

See more of this build in the brand new issue of DicE Magazine.

For more information, visit: https://www.indianmotorcycle.com/en-us/

The DicE X Indian Motorcycle X Noise Cycles 2022 Indian Chief custom build.

Part 2 of 3

Featuring Scott Jones

Produced by DicE Magazine

Filmed by Scott Toepfer

Edited by Brandon Schrichten

In this third stage of the custom RT-4/13 Indian Chief, Zach Hindes brings things from design to reality. Lots of modifying existing pieces and hand-fabricated parts will make this road and race machine work as it should, and look incredible.

Produced by Dice Magazine

Filmed & directed by Scott Toepfer

Edited by Brandon Schrichten

For more information, visit: https://www.indianmotorcycle.com/en-us/

Interested in episodic branded storytelling?

Let’s collaborate on authentic, cinematic content that speaks to your audience and brand values.