Cinch Jeans & Shirts – Rodeo Life Campaign

Role: Editor, Sound Designer & Colorist
Client: Cinch Jeans & Shirts
Project Type: Branded Teaser + Mini Documentary
Industry: Western Lifestyle / Apparel

In partnership with Cinch Jeans & Shirts, I led the editing, sound design, and color grading for a two-part branded video campaign that captures the raw, unfiltered lifestyle of rodeo competitors. The project includes a gritty 30-second teaser and a 3-minute mini-documentary featuring firsthand testimonies from riders pushing for progress within their sport. Each piece was designed to resonate deeply with Cinch’s audience—authentic, hardworking, and unbreakable.

A fast-paced, high-impact look at the intensity and danger of rodeo life. My approach to editing, sound layering, and color grading helped translate the raw power of the sport into a cinematic experience.

“Lead, Don’t Follow” – Cinch 30 Second

A deeper dive into the personal struggles and ambitions of rodeo competitors. Every shot was cut, colored, and mixed to amplify the emotional weight of their stories while staying true to the visual legacy of Cinch.

“American Rodeo” – Cinch Mini-Doc

Project Overview

  • Client: Cinch Jeans & Shirts

  • Project Name: Cinch Rodeo Life Campaign

  • Deliverables: Teaser + Mini-Doc

  • My Roles: Editing, Sound Design, Color Grading

  • Tools Used: Premiere Pro, DaVinci Resolve

Looking to bring authenticity to your next branded doc or sizzle campaign?

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Let’s build something powerful—frame by frame, sound by sound, tone by tone.