The Carhartt “Force” campaign captures the relentless heat and extreme working conditions of Death Valley, California — the kind of environment where only the toughest gear survives. As the colorist, I focused on emphasizing the raw texture and blistering intensity of this terrain through tone, contrast, and hue. From the shimmering browns of dust-coated roads to the parched earth tones of the backdrop, the grade visually reinforces the grit and durability of the Carhartt brand.