Ariat – National Broadcast Commercial
Roles: Video Editor | Colorist | Sound Designer
Client: Ariat
Project Type: Commercial
Industry: Apparel / Lifestyle / Equestrian
For Ariat’s national broadcast commercial, I was responsible for both the edit and color grade, helping shape a strong, cinematic visual story that reflects the rugged elegance of the American equestrian lifestyle. Through dynamic pacing and rich tones, the spot captures the strength, grace, and authenticity that define the Ariat brand.
This 30-second spot aired nationwide, showcasing Ariat's signature craftsmanship and rugged beauty through compelling visuals and editorial rhythm.
Final Commercial
The color grade emphasized warm tones, natural textures, and enhanced contrast to mirror the grit and elegance of Ariat’s western heritage. The side-by-side stills show the transformation from camera-original to final look.
Color Grading Breakdown
Let’s Work Together
If you're looking to craft visual storytelling with a strong editorial voice and polished, cinematic color—I'd love to collaborate.